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In today's digital world, where we've grown accustomed to finding information instantly thanks to search engines like Google and comprehensive resources like Wikipedia, our expectations for searching and navigating within Digital Asset Management (DAM) systems have skyrocketed. For those unfamiliar, a DAM system is a repository that stores and organizes digital assets such as documents, images, videos, and more. To meet user expectations for fast and easy access to these assets, DAM systems utilize a variety of organizational tools, including categories, albums, tags, taxonomy, ontology, filters, and more.

Approval workflows while producing marketing collateral and product specific documents and images, can provide several benefits used in a Digital Asset Management (DAM) system, such as:

Quality control: By routing assets for approval before they are made available to the rest of the organization, approval workflows can help to ensure that assets are accurate, complete, and of high quality. This can help to improve the overall effectiveness of the organization's communications and branding efforts.