Why bother to organize saved media files?
Imagine you’re preparing a major marketing campaign, a product launch, or even a simple internal presentation. You know the perfect image or video exists—you used it just last quarter—but no one can find it. Frustrated, your team spends hours searching, only to settle on recreating the material. This wastes time, duplicates effort, and inflates costs.
Selecting a media bank, such as a Digital Asset Management (DAM) system, is more than just choosing a tool—it’s a strategic decision that shapes the future of your organization. A well-chosen MediaBank doesn’t merely address current needs; it evolves alongside your business. This evolution depends on partnership, where a collaborative relationship ensures the system delivers consistent value over time.
A dedicated employee named Maria in a finnish companys small marketing department was given the task of preparing a presentation and a newsletter for the launch of a revolutionary new product. This launch was particularly important because it also marked the debut of the company's brand new look. The pressure was on, and Maria was determined to impress her superiors and make the launch a success.
The professional DAM-solution for distribution of mediafiles and content may be called a Media Portal or also Brand Portal, Marketing Portal, Press Portal, Partner Portal or Content Hub. Users can access the Media Portal either using their credentials or in some cases the Media Portal is open for anybody to browse for content.
Depending on the organisations specific needs and the used DAM-solution, (especially if the DAM does not provide a Media Portal), it is better to use Collection Links while sharing files. In this blog we try to open the different advantages of these publishing and distribution solutions.
A media bank, (often referred to as digital asset management DAM) is a centralized repository or database that stores and manages media assets, such as images, videos, audio files, and documents. Media banks are often used by organizations to manage and share their media assets internally or with external stakeholders.
There are several benefits to using a media bank:
