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Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it. 

Typical reasons why companies need a DAM solution

Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can't find your valuable content. Do you lack overview of how your digital content is being used across different regions?

Learn and see how at the DAM Helsinki 2021 media conference on Nov 10th.

Would you prefer to have access to over 1.000.000 images in your own Office 365, like Word, PowerPoint or Teams, environment? This is possible using an add-in media bank.  Interested? 

If you are a content creator, you’re probably on the lookout for free images and icons. Office 365 add-in bring this browsable and searchable collection to you for free. No money, no attribution needed, no copyright or creative commons to deal with. Want to find out more? Join the DAM Helsinki 2021 event on Nov 10th in Helsinki or virtually.

Customers today expect more, so you need to deliver a customer experience that’s second to none. The key is to offer visually appealing customer experiances.

Wouldn't it be nice if just by uploading images and videos to your media library the AI-assisted DAM system would automatically categorise and tag them and make them searchable?

So why is computer vision, despite major development steps, still not relevant in media bank workflows in 2022?

Photo by British Library on Unsplash

What kind of basic tools are needed to secure success in the new norm of the digital age? Well, at least museums need modern IT Systems to manage objects using a modern Collection Management System (CMS), and Digital Asset Management (DAM) is becoming a imperative for nonprofits that communicate with donors and media via visual assets.