Would you guess that this image contains an invisible watermark?
Original 2018 blog updated in 2026.
There is a vast amount of imagery available online. With Google Search, websites and social media, a suitable image can often be found in just a few seconds. However, the fact that you can download an image to your own computer does not mean that you are free to use it.
Was this image created by AI? This article has been edited with AI.
Artificial intelligence has quickly become a normal part of communications and marketing work. It is used to create images, edit photographs, produce text, create videos, generate subtitles and search for content. At the same time, a new question arises:
How can an organisation later know which assets have been created or processed using AI – and how can that information be preserved with the asset all the way through to publication?