Search is often described as a feature. In reality, search is a user experience. People don’t want a search box—they want relevant results. They want to find the right thing, at the right time, with confidence that what they are using is accurate, permitted, and fit for purpose.
That experience—whether in a Digital Asset Management (DAM) system or any other application—is powered almost entirely by metadata. And while the technologies around search, AI, and automation continue to evolve, one truth remains unchanged: Without metadata, we are lost.