Would you guess that this image contains an invisible watermark?
Original 2018 blog updated in 2026.
There is a vast amount of imagery available online. With Google Search, websites and social media, a suitable image can often be found in just a few seconds. However, the fact that you can download an image to your own computer does not mean that you are free to use it.
Was this image created by AI? This article has been edited with AI.
Artificial intelligence has quickly become a normal part of communications and marketing work. It is used to create images, edit photographs, produce text, create videos, generate subtitles and search for content. At the same time, a new question arises:
How can an organisation later know which assets have been created or processed using AI – and how can that information be preserved with the asset all the way through to publication?
A dedicated employee named Maria in a finnish companys small marketing department was given the task of preparing a presentation and a newsletter for the launch of a revolutionary new product. This launch was particularly important because it also marked the debut of the company's brand new look. The pressure was on, and Maria was determined to impress her superiors and make the launch a success.
Using Artificial Intelligence (AI) to automatically identify and classify assets and objects in mediafiles can enhance the Digital Asset Management (DAM) workflow in several ways, while also providing more accurate and useful information about the assets.
Everywhere you turn, for the past months, you hear people discussing how incredible OpenAI's newly unveiled ChatGPT model is. Will the rapid AI development and the awareness of it's powers affect DAMs and how and what kind of AI can enhance digital asset management?
Yes, for sure metadata can be ingested using AI, and this input can be useful to automate classification and move media files to specific user groups. It can save time and effort in organizing and managing digital assets.
Team collaboration with access to manage media assets is a better way for marketing and creative teams, especially in the hybrid workplace, the new normal for many of us during the pandemic.