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Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it. 

Typical reasons why companies need a DAM solution

Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can't find your valuable content. Do you lack overview of how your digital content is being used across different regions?

Like all other marketers, you’re going to produce more content, more visual files, rich media like videos, images, publications, datasheets, presentations. So do you actually have control over these visual files and can you make them alive for multichannel use? If not, look for a DAM solution.

Choosing the right DAM solution is not always easy. One media library does not fit all. Sometimes your local department really needs just a simple and flexible SaaS media library for controlled management of media files, sometimes the need is for an enterprisewide DAM. So how do you find the best DAM solution for your company? Hopefully you are not lost in the RFP excel files requirement list jungle, like many others?

Customers today expect more, so you need to deliver a customer experience that’s second to none. The key is to offer visually appealing customer experiances.

Photo by British Library on Unsplash

What kind of basic tools are needed to secure success in the new norm of the digital age? Well, at least museums need modern IT Systems to manage objects using a modern Collection Management System (CMS), and Digital Asset Management (DAM) is becoming a imperative for nonprofits that communicate with donors and media via visual assets.