Photo by British Library on Unsplash
What kind of basic tools are needed to secure success in the new norm of the digital age? Well, at least museums need modern IT Systems to manage objects using a modern Collection Management System (CMS), and Digital Asset Management (DAM) is becoming a imperative for nonprofits that communicate with donors and media via visual assets.
The COVID-19 pandemic has forced museums to get creative relatively quickly, developing virtual tours and more programming that is accessible from home - engaging individuals far and wide.
Museums are moving towards a preference for visually appealing content versus pages of text, which just doesn’t grab the consumer’s attention the way short videos, virtual tours and image-heavy content can. Imagery of the museum’s exhibitions and events is used to encourage more visitors and donors to support the mission.
Images, videos and other digital assets are increasingly shaping the way organisations communicate. Digital assets are the lifeblood of business in the digital age, if you are not ready at a moments notice to discover, reuse repurpose and distribute these assets you are missing opportunity.
Digital asset management is experiencing a renaissance as marketing executives are faced with new challenges in managing the growing volume, diversity and speed of content assets.
Ever wondered with where to start in searching for a DAM system suited for your needs only? It can be a daunting task to review all tools as there are many DAM solutions out there.
In today's fast-paced business environment, Digital Asset Management (DAM) serves many roles, from traditional marketing use cases to being positioned at the center of a complex enterprise-wide digital supply chain.
