A media bank, (often referred to as digital asset management DAM) is a centralized repository or database that stores and manages media assets, such as images, videos, audio files, and documents. Media banks are often used by organizations to manage and share their media assets internally or with external stakeholders.
There are several benefits to using a media bank:
Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it.
Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can't find your valuable content. Do you lack overview of how your digital content is being used across different regions?
Like all other marketers, you’re going to produce more content, more visual files, rich media like videos, images, publications, datasheets, presentations. So do you actually have control over these visual files and can you make them alive for multichannel use? If not, look for a DAM solution.
Choosing the right DAM solution is not always easy. One media library does not fit all. Sometimes your local department really needs just a simple and flexible SaaS media library for controlled management of media files, sometimes the need is for an enterprisewide DAM. So how do you find the best DAM solution for your company? Hopefully you are not lost in the RFP excel files requirement list jungle, like many others?
Learn and see how at the DAM Helsinki 2021 media conference on Nov 10th.
Would you prefer to have access to over 1.000.000 images in your own Office 365, like Word, PowerPoint or Teams, environment? This is possible using an add-in media bank. Interested?
If you are a content creator, you’re probably on the lookout for free images and icons. Office 365 add-in bring this browsable and searchable collection to you for free. No money, no attribution needed, no copyright or creative commons to deal with. Want to find out more? Join the DAM Helsinki 2021 event on Nov 10th in Helsinki or virtually.
Customers today expect more, so you need to deliver a customer experience that’s second to none. The key is to offer visually appealing customer experiances.
