Approval workflows while producing marketing collateral and product specific documents and images, can provide several benefits used in a Digital Asset Management (DAM) system, such as:
Quality control: By routing assets for approval before they are made available to the rest of the organization, approval workflows can help to ensure that assets are accurate, complete, and of high quality. This can help to improve the overall effectiveness of the organization's communications and branding efforts.
Brand consistency: By having a designated approver or team review assets before they are made available, approval workflows can help to ensure that assets are consistent with the organization's branding guidelines and standards.
Legal compliance: Approval workflows can also help to ensure that assets are compliant with legal and regulatory requirements, such as copyright laws, intellectual property rights, and data privacy regulations.
Faster Time to market: Approval workflows enable assets to be reviewed and approved more quickly, which in turn can speed up the time-to-market for new products and services.
Increased collaboration: Approval workflows can also help to facilitate collaboration among different teams and departments within the organization. Assets can be reviewed and approved by multiple stakeholders, ensuring that the final asset will meet the requirements of all parties involved.
Better traceability: By having an approval process in place, it is easier to track the history of each asset, who made changes, and when it was approved or rejected, which can help to ensure accountability and provide better traceability of all assets.
Improved Productivity: By automating the approval process, organizations can streamline their workflow, which can lead to increased productivity and reduce the possibility of errors.
Overall, approval workflows in a DAM system can help to ensure the quality, consistency, and compliance of digital assets, which in turn can help to improve the overall effectiveness and performance of an organization.
Upload and Approval: This workflow is used to manage the process of uploading new assets and ensuring that they are properly reviewed and approved before they are made available to the rest of the organization. This process typically involves several steps, such as uploading the asset, adding metadata, tagging, and then routing the asset for approval by a designated approver.
Asset Distribution: This workflow is used to manage the process of distributing assets after approvals to different teams or departments within an organization.
Archival: This workflow is used to manage the process of archiving assets that are no longer in use eg. moving the assets to an archive location, where they can be accessed if needed in the future.
Repurpose: This workflow is used to manage the process of repurposing existing assets, such as updating metadata or cropping an image and then saving the asset in its new form by yhe designated approver.
Collaboration: This workflow is used for allowing multiple users to access and make changes to the same asset and then ensuring that all changes are saved and approved before the final asset is shared.
These are just a few examples of the types of workflows that can be used in a DAM system. The specific workflows used will depend on the organization's needs, and the flexibility of the DAM system to be able to handle custom workflows.
This blog creation was assisted by ChatGPT.
Author Rolf Koppatz
Rolf is the CEO and consultant at Communication Pro with long experience in DAMs, Managing Visual Files, Marketing Portals, Content Hubs and Computer Vision.
Contact me at LinkedIn.