Like all other marketers, you’re going to produce more content, more visual files, rich media like videos, images, publications, datasheets, presentations. So do you actually have control over these visual files and can you make them alive for multichannel use? If not, look for a DAM solution.
Choosing the right DAM solution is not always easy. One media library does not fit all. Sometimes your local department really needs just a simple and flexible SaaS media library for controlled management of media files, sometimes the need is for an enterprisewide DAM. So how do you find the best DAM solution for your company? Hopefully you are not lost in the RFP excel files requirement list jungle, like many others?