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Selecting a media bank, such as a Digital Asset Management (DAM) system, is more than just choosing a tool—it’s a strategic decision that shapes the future of your organization. A well-chosen MediaBank doesn’t merely address current needs; it evolves alongside your business. This evolution depends on partnership, where a collaborative relationship ensures the system delivers consistent value over time.

A dedicated employee named Maria in a finnish companys small marketing department  was given the task of preparing a presentation and a newsletter for the launch of a revolutionary new product. This launch was particularly important because it also marked the debut of the company's brand new look. The pressure was on, and Maria was determined to impress her superiors and make the launch a success.

The professional DAM-solution for distribution of mediafiles and content may be called a Media Portal or also Brand Portal, Marketing Portal, Press Portal, Partner Portal or Content Hub. Users can access the Media Portal either using their credentials or in some cases the Media Portal is open for anybody to browse for content.

Depending on the organisations specific needs and the used DAM-solution, (especially if the DAM does not provide a Media Portal), it is better to use Collection Links while sharing files. In this blog we try to open the different advantages of these publishing and distribution solutions.

A media bank, (often referred to as digital asset management DAM) is a centralized repository or database that stores and manages media assets, such as images, videos, audio files, and documents. Media banks are often used by organizations to manage and share their media assets internally or with external stakeholders.

There are several benefits to using a media bank:

Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it. 

Typical reasons why companies need a DAM solution

Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can't find your valuable content. Do you lack overview of how your digital content is being used across different regions?