Wouldn't it be nice if just by uploading images and videos to your media library the AI-assisted DAM system would automatically categorise and tag them and make them searchable?
So why is computer vision, despite major development steps, still not relevant in media bank workflows in 2022?
Photo by British Library on Unsplash
What kind of basic tools are needed to secure success in the new norm of the digital age? Well, at least museums need modern IT Systems to manage objects using a modern Collection Management System (CMS), and Digital Asset Management (DAM) is becoming a imperative for nonprofits that communicate with donors and media via visual assets.
The COVID-19 pandemic has forced museums to get creative relatively quickly, developing virtual tours and more programming that is accessible from home - engaging individuals far and wide.
Museums are moving towards a preference for visually appealing content versus pages of text, which just doesn’t grab the consumer’s attention the way short videos, virtual tours and image-heavy content can. Imagery of the museum’s exhibitions and events is used to encourage more visitors and donors to support the mission.
Images, videos and other digital assets are increasingly shaping the way organisations communicate. Digital assets are the lifeblood of business in the digital age, if you are not ready at a moments notice to discover, reuse repurpose and distribute these assets you are missing opportunity.
Digital asset management is experiencing a renaissance as marketing executives are faced with new challenges in managing the growing volume, diversity and speed of content assets.