Blog

The professional DAM-solution for distribution of mediafiles and content may be called a Media Portal or also Brand Portal, Marketing Portal, Press Portal, Partner Portal or Content Hub. Users can access the Media Portal either using their credentials or in some cases the Media Portal is open for anybody to browse for content.

Depending on the organisations specific needs and the used DAM-solution, (especially if the DAM does not provide a Media Portal), it is better to use Collection Links while sharing files. In this blog we try to open the different advantages of these publishing and distribution solutions.

Using Artificial Intelligence (AI) to automatically identify and classify assets and objects in mediafiles can enhance the Digital Asset Management (DAM) workflow in several ways, while also providing more accurate and useful information about the assets.

Everywhere you turn, for the past months, you hear people discussing how incredible OpenAI's newly unveiled ChatGPT model is. Will the rapid AI development and the awareness of it's powers affect DAMs and how and what kind of AI can enhance digital asset management?

Yes, for sure metadata can be ingested using AI, and this input can be useful to automate classification and move media files to specific user groups. It can save time and effort in organizing and managing digital assets.

It comes without saying, content creation costs money. A well researched post can take hours of time when you include the research, production, choice of images, and the writing and editing of the post. These costs will vary depending on the content.

A notable cost is involved in producing high quality, unique content on a regular basis. And yet organisations staff costs of producing content are often lost. 

So why not utilise generative AI tools like Open AI:s ChatGPT to get basic information for articles and blogs and then simply curate and repurpose the content. After all it all comes down to ROI and speed of content production. With the help of AI tools like ChatGPT writers, designers, researchers and any person  can generate high-quality, original content faster and more efficiently than ever before.

A media bank, (often referred to as digital asset management DAM) is a centralized repository or database that stores and manages media assets, such as images, videos, audio files, and documents. Media banks are often used by organizations to manage and share their media assets internally or with external stakeholders.

There are several benefits to using a media bank:

Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it. 

Typical reasons why companies need a DAM solution

Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can't find your valuable content. Do you lack overview of how your digital content is being used across different regions?