A dedicated employee named Maria in a finnish companys small marketing department was given the task of preparing a presentation and a newsletter for the launch of a revolutionary new product. This launch was particularly important because it also marked the debut of the company's brand new look. The pressure was on, and Maria was determined to impress her superiors and make the launch a success.
Using Artificial Intelligence (AI) to automatically identify and classify assets and objects in mediafiles can enhance the Digital Asset Management (DAM) workflow in several ways, while also providing more accurate and useful information about the assets.
Everywhere you turn, for the past months, you hear people discussing how incredible OpenAI's newly unveiled ChatGPT model is. Will the rapid AI development and the awareness of it's powers affect DAMs and how and what kind of AI can enhance digital asset management?
Yes, for sure metadata can be ingested using AI, and this input can be useful to automate classification and move media files to specific user groups. It can save time and effort in organizing and managing digital assets.
Team collaboration with access to manage media assets is a better way for marketing and creative teams, especially in the hybrid workplace, the new normal for many of us during the pandemic.