Utilise specialized mediaportals for targeted content sharing

Sunday, May 26, 2024

This article vividly illustrates the multifaceted applications of Zeniith Corp's DAM / mediabank service. Through various specialized portals — be it media, client, event, partner, or internal training — the DAM provides targeted, efficient, and branded experiences for each user group.

The Media Portal: Early Morning Press Release

At Zeniith Corp's headquarters, the PR team prepared for a major product launch. To ensure a synchronized global release, they used their dedicated media portal within the DAM. This portal was specifically branded and configured for the press, containing press releases, high-resolution product images, and promotional videos. At 8 AM sharp, a scheduled release made the content available to journalists worldwide, ensuring consistent messaging and easy access to media assets.

Customized Client Portals: Client Access

Mid-morning, Zeniith Corp's account managers introduced their clients to customized client portals. Each portal was tailored to the branding and specific needs of the client, containing relevant marketing materials, product information, and training resources. This personalized approach not only streamlined client communications but also enhanced the client's experience by providing them with a one-stop-shop for all their required assets.

The Event Portal: Event Management

The event management team was busy preparing for an upcoming industry conference. They set up an event-specific portal within the DAM, which served as a central hub for all event-related materials: schedules, speaker bios, promotional banners, and registration forms. Attendees received a link to this portal, allowing them to access and download necessary information, thereby enhancing attendee engagement and ensuring smooth event coordination.

The Partner Portal: Partner Collaboration

Zeniith Corp's strategic partners received access to a specially designed partner portal. This portal was a repository of co-branded marketing materials, sales enablement tools, and product training videos. By centralizing these resources, the portal facilitated stronger collaboration and alignment between Zeniith Corp and its partners, fostering a cohesive brand experience across their joint ventures.

The Internal Training Portal: Employee Training:

As the evening approached, the HR department updates the internal training portal with new onboarding materials, including interactive training modules, employee handbooks, and HR policies. This portal, accessible only to employees, is an essential tool for continuous learning and development within Zeniith Corp, ensuring that all team members had easy access to vital training resources.

These various mediaportals of their MediaBank not only streamlines content sharing but also reinforces brand consistency, enhances user engagement, and supports collaborative efforts across diverse stakeholders in the corporate ecosystem.

Find more information on MediaBank's mediaportal here.

Author Rolf Koppatz

Rolf is the CEO and consultant at Communication Pro with long experience in DAMs, Managing Visual Files, Marketing Portals, Content Hubs and Computer Vision.

Contact me at LinkedIn.