Posts in Marketing

Sharing content on a typical day at Zeniith Corp.

Thursday, March 28, 2024

Here's a story to showcase the widely different scenarios in which sharing features of a Digital Asset Management (DAM / MediaBank) system are used while sharing diverse content. As one day at Zeniith Corp will show, the DAM's sharing capabilities are integral to their operations.

From urgent individual needs to collaborative team efforts, and from internal communications to external partnerships, the DAM facilitates seamless, efficient, and secure content sharing, catering to the varied and dynamic needs of a bustling corporate environment. 

Morning Meeting: The Urgent Presentation

In the morning at Zeniith Corp, Emily, a marketing executive, receives an urgent request. The CEO needs the latest marketing presentation for a high-stakes meeting in an hour. Emily quickly accesses the DAM, finds the presentation, and shares a direct link via email with the CEO. The presentation, a hefty file with intricate designs and data, was too large to send as an attachment. The shareable link is a lifesaver, ensuring the CEO receives it in seconds, ready for the big meeting.

Collaboration: Team Brainstorming

At a creative team meeting, Alex proposed an innovative ad campaign. To visualize his idea, he shares a collection of images and videos stored in the DAM through a shared team link. This link is accessible to all team members, who may view and comment on the content. The collaboration is seamless, with team members adding their feedback directly on the shared files, fostering a dynamic and interactive brainstorming session.

The Client Proposal

In the afternoon, Sarah, an account manager, prepares a tailored proposal for a potential client. This proposal includes a customized logo, a company brochure, and a personalized video message. She compiles these in the DAM and shares them as a neatly packaged collection via a secure link, which expires in 48 hours for confidentiality. The client was impressed by the professional presentation and the ease of accessing multiple file types in one click.

Global Company Update

John, the communications director, needs to send a company-wide update. The update includes a PDF newsletter, a short video message from the CEO, and an infographic of the quarterly achievements. John uses the DAM to schedule a time to release the content, ensuring it reached everyone irrespective of their location.

Sharing with External Partners

Lisa, a graphic designer, has a burst of inspiration for a project with an external advertising agency. She uploads her new designs to the DAM and shares them with the agency using a guest access link. This link allowes the external partners to view and download the designs without needing full access to the DAM, maintaining security while fostering collaboration.

Please find more info on collaboration using Mediabank here.

Introducing a SaaS DAM mediabank solution to the IT-department

Monday, February 19, 2024

In today's digital age, a robust Digital Asset Management (DAM) system is crucial for businesses to efficiently manage their growing volume of digital assets. While DAM solutions primarily cater to the needs of creative, marketing, and communication departments, the role of the IT department in facilitating and managing these systems is often overlooked. Understanding the specific needs of IT departments in the context of DAM is essential to argue for the integration of a modern DAM solution in an organization.

Mobility support in MediaBank enhances real-time collaboration

Friday, December 1, 2023

When you're out of the office, on the road, or just trying to manage your assets without your laptop - MediaBank's mobile feature is just the tool for you. 

With MediaBank's mobile experience, you can seamlessly upload, browse, share, and download assets while on the go - all without downloading an app! MediaBank's responsive design is used as a progressive web-app and you can add or pin it to your smartphone's homescreen. Enjoy the flexibility of accessing your digital assets anytime, anywhere, making your workflows more efficient and convenient.

Digital Asset Management for Small & Medium Businesses

Friday, November 10, 2023

Best MediaBank solution for small & medium business owners


DAM is a game-changer for s&m businesses

It empowers small businesses to punch above their weight. How?

- Streamlining workflows

- Ensuring brand consistency

- Ensuring compliance

- Enhancing collaboration

Maria's Shift to Efficient Marketing with MediaBank

Thursday, October 26, 2023

Maria, a dedicated marketer in a Finnish company, was entrusted with creating a presentation and newsletter for an important product launch, which was also the unveiling of the company's revamped brand. However, the absence of a media bank or Digital Asset Management (DAM) system meant she had to deal with disorganized digital files scattered across various storage mediums.

While preparing, Maria mistakenly used an outdated logo and struggled to find the right product images among a maze of unorganized files. This oversight was clear during her presentation and in the newsletter sent to thousands, causing embarrassment and potentially damaging the company's reputation.

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