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The professional DAM-solution for distribution of mediafiles and content may be called a Media Portal or also Brand Portal, Marketing Portal, Press Portal, Partner Portal or Content Hub. Users can access the Media Portal either using their credentials or in some cases the Media Portal is open for anybody to browse for content.

Depending on the organisations specific needs and the used DAM-solution, (especially if the DAM does not provide a Media Portal), it is better to use Collection Links while sharing files. In this blog we try to open the different advantages of these publishing and distribution solutions.

Using Artificial Intelligence (AI) to automatically identify and classify assets and objects in mediafiles can enhance the Digital Asset Management (DAM) workflow in several ways, while also providing more accurate and useful information about the assets.

Everywhere you turn, for the past months, you hear people discussing how incredible OpenAI's newly unveiled ChatGPT model is. Will the rapid AI development and the awareness of it's powers affect DAMs and how and what kind of AI can enhance digital asset management?

Yes, for sure metadata can be ingested using AI, and this input can be useful to automate classification and move media files to specific user groups. It can save time and effort in organizing and managing digital assets.

It comes without saying, content creation costs money. A well researched post can take hours of time when you include the research, production, choice of images, and the writing and editing of the post. These costs will vary depending on the content.

A notable cost is involved in producing high quality, unique content on a regular basis. And yet organisations staff costs of producing content are often lost. 

So why not utilise generative AI tools like Open AI:s ChatGPT to get basic information for articles and blogs and then simply curate and repurpose the content. After all it all comes down to ROI and speed of content production. With the help of AI tools like ChatGPT writers, designers, researchers and any person  can generate high-quality, original content faster and more efficiently than ever before.

A media bank, (often referred to as digital asset management DAM) is a centralized repository or database that stores and manages media assets, such as images, videos, audio files, and documents. Media banks are often used by organizations to manage and share their media assets internally or with external stakeholders.

There are several benefits to using a media bank:

Collection, asset & object management made easy in one tool.

Digital technologies are transforming what the museum is and does and, even more important, what the technologies enable museums to do in the future. The GLAM sector (Galleries, Libraries, Archives and Museums) need both collections management and digital asset management processes to enable user friendly digital solutions and services.

Only few vendors offer open-source collections information management system (CMS) and digital asset management system (DAM) in one system for museums, trusts, foundations and historical organisations. The solutions today need to be multilingual, browserbased and accessible especially in Europe from any internet-enabled computer, tablet, or smartphone.